How to reinforce values
Today we are going to talk about 5 ways to reinforce company values for employees using digital screens. The company's values are those that allow all employees to behave as expected, that is, giving the same perception to customers and suppliers. The challenge of living and learning values , is the requirement to use all the means that we have at our disposal for communication.
Screens can be an effective and convincing mean . Here are examples of how to achieve this:
1.CREATE SPECIFIC ADS OF EACH VALUE
A picture is worth a thousand words. So having ads that visually reinforce the screens will help collaborators to identify with the value.
2. CREATE TESTIMONIALS OF EMPLOYEES, WHERE THE VALUES ARE SHOWN
Conducting interviews with the most outstanding collaborators, so that they can express to us how they live the values. Seeing collaborators on screen will create a feeling of belonging.
3. HAVE ALWAYS A VISIBLE RIBBON WITH THE VALUES
No matter the content of the screens, the values will always be visible. This will ensure that all employees memorize and live the values.
4. CREATE A WEEKLY CAMPAIGN TO REINFORCE A VALUE.
Less is more. If we reinforce a value weekly, it may remain permanently in the behavior of the collaborators.
Nothing is better than an acronym to memorize values. Acronyms can be reinforced on the screens.
To achieve this we need to be methodical and disciplined with our content. It is best to link the screens to a professional Digital Signage system, which allows advance scheduling of the ads to be displayed on the screens.
I hope this information was useful to you and if you know someone who may be interested, don't forget share it.